The New American Road

This is not just the story of an American company but rather it is the story of an institution that continues to redefine the world in the 21st century. It s a story of grit and guts passion and perseverance innovation and imagination and that uniquely American entrepreneurial spirit born in its remarkable founder and alive today in the new pioneers that are re-crafting the wheels of the world in the most complex and competitive industry on earth. This is the story of Ford the man - the company and, importantly, a band of revolutionaries that are betting it all defying all the odds and, in doing so, are reestablishing American automotive leadership, and reinventing the world s automobiles for the 21st Century.